It all started with one question - are all these synthetic chemicals used in conventional oral care really necessary? Research soon showed us that nature already offers everything we need to look after our oral health. We are able to create effective products that not only support healthy teeth but also support a healthy environment, by ensuring that our ingredients are pure and of the highest quality.

If we had to choose just one thing it would be natural oral care because we are both sustainable and toxic-free.

We strive to continually review our practices in order to find the most ethical and sustainable options available, from sourcing the ingredients to the packaging we use. We are constantly trying to improve as more alternatives become available. This allows us to carry on creating the most eco-friendly products we can.

Try to make small swaps on your essential day-to-day items, as and when you need to – in time these swaps build up. Living more sustainably doesn’t happen overnight so don’t put unnecessary pressure on yourself.